1

Business analysis based on the core analysis model developed by Handshakers, including SWOT as-is SWOT Export analysis, Unfair Advantage analysis, single point of excellence analysis, the “ideal customer”, average CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value).

2

Initiation, research and advice on the possible export techniques, methods and strategies to bring your offer to the foreign market(s). Including but not limited to direct and/or indirect export, joint venture and/or licensing, possible trade fairs and/or local authorities and partners.

3

Setting up an export cell: determining the objective of the foreign cell, selection of team members and allocation of roles and responsibilities (resource allocation), in order to successfully complete the following tasks: market research, export plan, risk management, integration with the relevant internal departments, reach-out to possible partners in the foreign target market.

4

The purpose of the market research is to prepare your company to enter the foreign market with confidence and maximize its chances of success.

Included in the market research:

Defining research objectives, research into market potential, selection of target market(s)/segmentation prioritization, competition and barriers, collection of market data, reports, trends and statistics. Choice of research methods (surveys, interviews, focus groups, on-site visits) and development of questionnaires and scripts to be followed. Processing, analysis, reporting and discussion of the data. Development of an action plan, including evaluation (ARA - Analysis Report Advice) and possible adjustments.

5

Advice on strategy to be followed in promotion and marketing, in order to meet the requirements, standards, cultural sensitivities and legal requirements of the new export markets.

Designing in the foreign language of new technical-commercial communication and documentation in the form of website – online media – PDF.

6

Advice on and application of techniques, as well as backup of the export cell in the field of contacting possible targets (customers, partners, etc.) by telephone and in writing, developing a network and relationships in order to make appointments (online or physically).